Harley Davidson Case Study

Harley Davidson: Preparing for the Next Century Areeba Mazhar Yat Yeung Lee, (Charles) Cheuk Cheung, (Calvin) Chang Li, (Grace) Vivian Lee Yu Anqi Xie, (Angie) 2012 Commercial Agenda ! ?militant Advantages ! ?Sustainability ! ?Vulnerabilities ! ?Challenges ! ?Recommendations ! ?Nokia vs. Harley Davidson Competitive Advantages ? Brand ? American ? modus vivendi choice ? practicableity ? V-Twin engine ? knockout Bike Niche Sustainability ? Niche Player ? bosom assembly is baby boomers ? Identity plays against them Vulnerabilities ? Only appeals to one shrivel up segment ? Expensive ? Enthusiasts focus Challenges ! ?Target Market ! ?Functional Aspects ! ?motorbike Industry ! ?Geographic Availability Current outline and Recommendations ! ?Club marketing Programs ! ? market Employees Short -Term Long-Term Marketing Campaign Expand geographically Core Customers Performance motorbike Industry Harley Davidson Vs. Nokia ? Why argon they uniform? ? Market draw back then ? misery to stop customers needs ? harvest-time focuses ? Differences ? Harley-Davidson transformed successfully ? Nokia has not cure its market grapple Nokia Sales Nokia Phones More than 200 phones!!!

More Statistics Harley Davidson Vs. Nokia ? Why are they similar? ? Market leader back then ? misfortune to anticipate customers needs ? Product focuses ? Differences ? Harley-Davidson transformed successfully ? Nokia has not regain its market share Lessons Nokia stand Learn From Harley Davidson ? Benchmarking orchard apple tree and Samsun g and other(a) successful leading companio! nship ? Organizational structure exchange ? Develop its specialty users club or experience broadcast ? Try to develop simplified and less expensive smartphone models (technology innovation) Lessons Nokia whoremaster Learn From Harley Davidson ! ?Benchmarking Apple and Samsung and other successful leading company world(a) smart phone market: Q3 2012...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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