Brand management of Ritz Carlton Hotel

Content Introduction         Pg. 2         Importance of service smirch         Background culture of The Ritz-Carlton Hotel         Reasons for choosing The Ritz-Carlton Objectives         Pg. 3 Conceptual background         Pg.3          scrapes great idea         Brand chartering Methodology         Pg. 4 Result and word of honor                  Brands central idea         Pg. 4- 10         Brand chartering         Pg. 10- 15 pass         Pg. 15- 16 Conclusion         Pg. 16 Reference         Pg. 17 appurtenance         Rewards         Pg. 18         Brand chartering thoughtpad         Pg. 18         Interview questions         Pg. 19- 20           effect product and supplementary services         Pg. 20- 23         Types of information stored in CLASS selective informationbase         Pg. 23         Needs and sources of market resources         Pg. 24          value fictitious character indicators defects         Pg. 25         Internal customers satisfaction data         Pg. 25         Percentage of turnover put         Pg. 26          metallic Standards         Pg. 27          caper Excellence Roadmap         Pg. 28- 29         The basic authorisation growth         Pg. 30 I. Introduction Importance of service inciter A brand is an important corporate asset which is the chief(prenominal) machine for marketers to distinguish their services from competitors.

Brand management is necessity because applied science and service formulation will be copied by slap-up competitor quickly while only brand personalities cannot. Also, happy brand is valuable because it can create a pour out of future earnings. Background information of The Ritz-Carlton Hotel The Ritz-Carlton, Hong Kong, was established in 1993. It is a wholly owned subsidiary of The Ritz-Carlton Company, L.L.C. in U.S.A., which manages 36 sumptuousness hotels in different countries. The Ritz-Carlton, HK, which strategically located in the room of the financial district of Central, is a small hotel with only 216 guestrooms and 320 employees. It is one(a) of the quintet world-c lass hotels in the world and won oodles of awards (Appendix 1). The hotel is knowing to suit the requirements of its principal customers: (1) meeting Event Planners (2) autarkical Business and Leisure Travelers. Reasons for choosing The Ritz-Carlton As Ritz-Carlton... If you want to get a lush essay, order it on our website: OrderCustomPaper.com

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