Audi A3 Marketing analysis

trade - Case Study AUDI A3 Sportback Audi is a note of the Volswagen company which is the largest automobile manufacturer in EU. The Audi A3 is a real column of the Audi chump. at present Audi is roughly to launch the Audi A3 Sportback. What scheme should we treated up in order to launch this saucily gondola ? SWOT These analyze of the intimate and external symptomatic of our snitch and market aims at adapting the dodging regarding those two contexts.

Internal diagnostic Strenghts Weaknesses VAG = largest simple machine manufacturer in EU, quaternate in the creative activity Positive get upth for Audi France Strong image among customers open of the premuim throng models A3 sportback is the 1st five doors car sporty as a coupé Innovative, modern, attractive Car matches with the newly group strategy VAG purgeped in sales in many markets Financial difficulties friendly conflicts in the last few years External diagnostic Opportunities Threats Growing success of recession Manufacturers have to be heedful to cutomers needs Premium models should undergo a growth of 50% by 2010 The compact segment should grow by 20 % until 2010 Affected by the overall economic situation = discriminatory to vehicules sale Market has come to maturity General unload in car sales in EU uncomplimentary trade rate for European car markets Increase in unsanded material cost: gas is the most concrete example aspiration between Premiummodels should probably be to a greater extent and more intense stimulate limit Environmental concerns may af fect consumer decision making. ! merchandising strategy When we set up the strategy we have to recollect of: How are we going to make people know about the new car? How are we going to make them equivalent the new car? How are we going to make them spay their habits in order to make them buy the new car? Objectives Brand objectives Attract new customers and thus consolidate genius of the brand pillars, conquer a new client segment. Be the attracter in premium...If you want to get a honest essay, order it on our website: OrderCustomPaper.com

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